Promotional products are the only medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable—yet their impression is long-lasting and readily measurable. Make promotional products an integral part of your marketing mix and watch clients grab onto your message.

Promotional products will:
• Drive traffic to your tradeshow booth
• Improve response rates on direct mail campaigns
• Increase referrals
• Improve return business
• Improve employee morale

According to a recent study, 76.1% of respondents could recall the advertiser’s name on a promotional product that they had received in the past 12 months. In addition, 75.4% of respondents said they kept their promotional product because it was useful.
Independent research studies conducted for Promotional Products Association International demonstrate the effectiveness of promotional products marketing. Here's proof that promotional products really do work:

2005 Estimate of Promotional Products Sales
The 2005 sales volume figures reflect an increase of 4.06 percent in distributor revenues. With this increase, sales for the industry for 2005 are at $18,013,763,752.

Top Buyers of Promotional Products
The following list ranks the top purchasers of promotional products according to the findings of a 2003 study by Louisiana State University and Glenrich Business Studies. Industries were ranked according to the volume spent on promotional products by each industry.

Advertising Campaigns
Promotional product mailings can dramatically improve response rates.

Customer Goodwill
Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople.

Customer Referrals
Generate customer referrals using promotional products.

Direct Mail
Make a significant difference in direct mail response rates with the use of promotional products.

Employee Awards & Incentives
Awards and incentive programs improve performance and motivate employees.

Repeat Business
Customers come back more frequently when you implement direct mail programs using promotional products.

Three Dimensional Direct Mail Packaging
Packaging of promotional products can evoke curiosity, as well as increase direct mail response rates.

Tradeshows
Promotional products increase traffic to an exhibitor's tradeshow booth.
Take advantage of an advertising medium with a proven track record, one that easily out shines its competitors. For more information or a consultation on how you can benefit from the use of Promotional Products contact Sharon Klein at Choice Marketing Group, Inc., 561 742 0285 or visit www.choicemktg.com